Sam Garg Composable Commerce & CMS Architect — React/Vue, AI-Accelerated Delivery
Thinking about going composable, but not sure it's worth the cost and complexity? Already committed to a CMS but need someone to design content models your authors will actually enjoy? Or just need a senior React/Vue developer who moves fast without creating a mess?
15+ years as an architect and hands-on developer on e-commerce projects for brands like Vans, The North Face, PUMA, Zermatt Matterhorn Tourism and Citizen Watches, across e-comm platforms, headless CMS (Contentful, Amplience) and React/Vue front-ends talking to them via APIs.
Architecture & Strategy
Weighing composable vs your platform's built-in tools? I can help you evaluate whether it's worth it for your size and budget, not just implement whatever's trendy. That includes practical calls about where to store images (CMS, e-comm platform, or a dedicated DAM like Cloudinary), what actually belongs in a headless CMS vs your e-comm platform, and what a React/Next.js layer really costs to build and maintain.
CMS Content Modelling
If the architecture is set and you need schemas designed: powerful enough for what marketing needs, simple enough that authors don't need a manual. Feature-rich under the hood, intuitive on the surface - not a cockpit of 1,000 buttons.
Hands-on Delivery
I still write, review and ship code myself. I use Claude Code and sub-agents to move fast, review, test and enforce standards across codebases. I personally verify what actually ships to production: architecture decisions, performance impact and coding standards.
Startup Mindset
I've run my own ventures end-to-end, wearing every hat. I know what it's like with no one to hand a task to, so I ask the right questions, move with minimal direction, and take ownership. Comfortable owning the architecture conversation with stakeholders and being knee-deep in a POC the same afternoon.
Technical Expertise
Work Experience
- Helped architect the front-end of citizenwatch.com.
- Laid out the foundations of the integration between the React FE (PWA-KIT), Salesforce Commerce (SFCC) and Contentful CMS.
- Designed the CMS schema and content models in Contentful
- Helped shape the front-end architecture of an AI-assisted agentic gifting platform.
- Vibe coded the AI chat interface, calendar views and new features.
- Technical Architect across major international brands including Columbia Sportswear, Timberland and Zermatt Matterhorn Tourism.
- Architected composable e-commerce solutions integrating React/Vue, Salesforce Commerce Cloud and enterprise CMS platforms.
- Designed the CMS schema and content models for e-commerce related content on several projects
- Led the front-end development of global e-commerce storefronts for brands including Vans, The North Face, Life Fitness, Columbia Sportswear and PUMA
- Contributed to headless/composable commerce solutions, including an SFCC accelerator built with React PWA Kit.
Funda is the largest online real estate company in Netherlands. funda.nl gets about 8 million hits a day. They have a fast-paced Agile environment with an interesting mix of technologies, mostly Microsoft based.
- HTML5, CSS and JS for mobile web-views used across different apps on different devices.
- Develop and maintain mobile website m.funda.nl
Coordinating and developing, conducting daily stand-ups, mentoring fellow developers and liaising with clients and management. I worked in scrum teams building many projects:
- Re-design of the leading news portal of Australia — news.ninemsn.com.au
- Online marketing campaigns for several NineMSN clients
- London Olympics 2012 Gamification Campaign — users score points by sharing articles and are awarded badges.
- Organised company wide Hack days (Hackathon) for 100+ developers, designers and data analysts.